Bruhenny is the anglicised medieval name for Churchtown which is in turn derived from the old Gaelic name Brúgh Thuinne. See below for further information on the etymology of Bruhenny.

Gerry Murphy uses the Bruhenny tag to identify businesses within the Market House Group.

Bruhenny Holdings Ltd owns / operates:

- Costcutter Express shop in Churchtown;
- Market House Management Services;

Bruhenny Properties is a property letting operations managed from Market House.

Churchtown is a translation of Baile an Teampuill, the former ecclesiastical name of the parish, and that in turn was in substitution for the older, non-ecclesiastical name of Brú Thuinne which probably means "The Royal House of the Pasture Lands".

All three names are found together in an extract from the Patent Rolls of Henry VIII, quoted by Brady, vol. II, p.72: as "1545, February 10 James Roche is presented to R[ectory] Ballintemple alias Broghenny alias Churchtown". Since 1591 the old Irish name was anglicised as Bruhenny, and has given rise to several speculations as to its origin. Brú or brúgh, a large house or palace, is certain, and for the second term, Thuinne, it is most likely the genitive of the common word Tonn meaning low-lying or pasture land.

Main source:
Journal of the Ivernian Society,
Vol. VI - October 1913 to September 1914, Cork,
Guy and Company Ltd.
1916, p48